Today is April 20, 2026, or 4/20, the annual cannabis day of celebration, a good time to check in on the state and local industries.
Taking Massachusetts as a whole, things are not rosy.
In fact the state — in the form of both the Cannabis Control Commission and the legislature — has recently announced several moves to try to turn the tide of a market struggling with competitive pressure from all sides, now that 24 US states plus Washington DC have legalized marijuana.
Revenue from the Massachusetts market is declining year over year even as total sales volume has grown.
Mass. Cannabis sales volume history:
Up 347% from 2018 to 2019
Up 62% from 2019 to 2020
Up 90% from 2020 to 2021
Up 12% from 2021 to 2022
Up 5% between 2022 and 2023
Up 7% between 2023 and 2024
Up 8% between 2024 and 2025
While the overall number of sales has been increasing, the revenue from those sales plateaued at around $1.65 billion, due to falling prices.
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